Marketing for Geeks. This is excellent: Marketing for Geeks, a series of articles (three at the moment) by Eric Sink. I've never really been interested in marketing but Eric got me hooked with geek friendly examples such as Paint Shop Pro and CityDesk and I ended up learning a great deal. The writing style is similar to that of Joel Spolsky, so if you enjoy Joel on Software you'll certainly enjoy this. [via Simon Willison's Weblog]
Good fun, I liked this bit: "... You have hired a marketing VP and assigned him ridiculous and unattainable goals just so you can watch him squirm." But, I don't agree with a lot of it - essentially its talking about markets rather than how to reach them (marketting) and it seems to be talking about products which are taken up because they are new and cool, only then do they become dull and boring and bought by everyone. This seems to leave out a whole market segment - those looking for something that works and is useful.
posted at: 3:24:07 PM 
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